Client: Leading Technology & Security Systems Integrator in Saudi Arabia
The Challenge
The client, a well-established systems integrator specializing in advanced security, surveillance, and IT infrastructure solutions, faced a pressing need to strengthen its commercial team. Despite strong technical expertise, the company lacked the right sales leadership and technical sales support to capture large-scale projects in a competitive market. Multiple attempts to recruit had stalled due to difficulties in finding candidates with the right blend of industry knowledge, sales acumen, and technical background.
Our Approach
- Conducted an in-depth analysis of the client’s business model, upcoming projects, and organizational structure.
- Defined a two-tier recruitment strategy: hire an experienced Sales Manager and build a supporting team of Sales Engineers.
- Tapped into our specialized candidate network in the Middle East technology and security sectors.
- Streamlined the selection process, ensuring cultural and organizational fit in addition to technical and commercial competencies.
Results
- Placed a Sales Manager with 12+ years of regional experience in enterprise security solutions.
- Recruited two Sales Engineers with expertise in ELV, CCTV, access control, and networking solutions.
- Within six months, the new team secured multiple high-value contracts in government and enterprise sectors.
- 30% increase in pipeline growth and significant improvement in technical pre-sales support.
Impact
By combining sales leadership with technical depth, the client transformed its commercial operations, strengthened its market presence, and unlocked new revenue streams in a highly competitive sector.